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Sergio Cavazos abstract


The following technical report offers an analysis of the development process of “Roof Knocking” (2017), a studio short film set in Gaza, spoken entirely in Palestinian Arabic, produced in Estonia, with a given budget of €5,000 euros. The purpose is to introduce a set of practices based on entrepreneurship principles that can apply to similar projects, serving filmmakers to build resources timely and mindfully. Short films can prove a producer’s capacity to find and maximize resources. By implementing entrepreneurial practices in short film production, filmmakers can fight uncertainty while working at micro-budget level in Europe. The methodology used to compile the relevant data based upon the Lean Startup’s build-measure-learn feedback loop. The decisions made by the producer while projecting “Roof Knocking” are measured by risk, and later translated to budgeting strategies. A reflection on creative industries and independent filmmaking in Europe supports theauthor's analysis. The film’s value chain modification creates an arena for innovation, with easier access for new actors but facing greater competition. Project management is fundamental for the entrepreneurial producer. Applied entrepreneurship prove its feasibility in the film industry. The producer’s intention is to offer an alternative approach to film producing that puts the budget in the background, being the support but not the core of a movie. Meditation and lateral thinking are practices to attach upon reflecting the producer’s decisions, including the ability to see beyond plausible mistakes. The vision of the producer is to propose a scheme to build productions upon resources available (tangible and intangible value), identifying and cutting costs since the early stages of development.