This technical report discussed the experience that the producer had during the filmmaking process of the micro-budget short film ‘BRUXA’, produced under the Kino Eyes Master’s program. It does that by focusing on the pre-production stage and pinpointing creative decisions that have been made by the producer and the creative team, particularly in casting. It reflects upon the importance of pre-production and how casting choices can affect later stages of the film, namely production and post-production. Finally, it draws conclusions on the need for adapting to complications encountered within the process of making the film to be able to achieve a satisfying final product.